If you love working with sports but aren’t very good at the athletic part thereof, then you may want to contemplate getting a job in sports management. With sports management, you get to work behind the scenes of some of your most beloved sports – where the real action happens!
What is sports management?
Sports management deals with the business aspect of sports and recreation. It can range from managing the teams, their programmes, colleges and universities, recreational departments and sports marketing firms.
Sports managers can be event managers, facility managers, sports economists, financial managers, promotion or information experts, all relating to sports.
There is no spotlight
While the sports world is very public and always in the media, a sports manager is not. They work behind the scenes, making sure that whatever is in the media is good.
There are job opportunities where you least expect
The obvious employers for sport managers are sports teams. However, other companies often require the expertise of a sports manager. These include:
- Sports networks
- Athletic apparel companies
- Sales and advertising companies
- Marketing and public relations firms
You don’t make more than the athletes
Sport managers’ incomes vary and although they are the core behind a team, they won’t make more than the players. However, they do make enough money to live comfortably.
The upper-level sport managers – like team owners, CEOs and COOs, presidents and vice presidents, as well as executive directors – make the biggest salaries.
Sports managers that work in public relations, customer service, marketing or finance make less.
The lowest-earning potential is at public sector or educational level jobs.
You need the right skills to become ‘known’
Some sports managers are famous for taking a team from nothing and making them into something. These managers are often responsible for more than one high-profile teams.
In order to become “famous”, sports managers need to have the following skills:
- People skills
- Good communication
- Decision-making skills
- Organisational skills
- Sound judgement
It goes without saying that they also need to have the passion and comprehensive knowledge of sports.
It’s a lot like a desk job
As a sports manager, you will spend a lot of time online. This is because sports managers use Internet marketing to promote their players, coaches, teams and games.
They also need to continually do online research into competitors, new trends and what the world thinks of their teams.
Sports managers are responsible for the admin that goes into a successful sports team. The sports manager’s role can range from overseeing a teams performance, to finance and admin. Either way, the sports manager needs to be equipped with the right skills. Sometimes, sports manager roles will even lead them to jobs outside of the actual game. And, depending on the specific role of sports management you take, the income can be great!
If you feel that you want to become a sports manager, then you need to do our Sports Management Course. For more information, please follow this link.