Trifocus fitness academy - sports management

What Does Fitness Mean in Sports Management?

Sports management can be loosely defined as the administrative side of sport. Derby days don’t just happen on their own; these types of public events require a level of planning few ever consider. The duties of a sports manager range from executing communication and booking sports teams, to managing finances and facilitating injury response protocols. So, where does the fitness side come in? Let’s find out:

Fitness in Sports Management

The above might give off the impression that sports management is all work and no play, but it really isn’t. When a sports management course is combined with a personal training diploma, entrepreneurial sports enthusiasts have the tools to build wildly successful careers as personal trainers, group exercise instructors, sports team coaches, and more.

Sports management has essentially become sports and fitness management, due to the high number of people wanting to land jobs in the booming fitness industry. In this context, a sports and fitness manager – like a personal trainer – would also be responsible for developing fitness programmes. In our exercise science certification course, which falls under sports management, students learn fitness fundamentals like the energy systems, the FIIT principal, and learning how to motivate clients to improve their fitness.

Some other fitness-related roles sports managers need to fulfil could include:

Managing Trainers & Classes

A sports and fitness manager needs to facilitate the fitness lifestyle itself. They do this by ensuring that group exercise classes are scheduled and run smoothly. This might also include sourcing sports managers specialising in various fitness programmes.

An athlete has various requirements that need to be fulfilled in order for him or her to be at the top of their game. For example, they will need personal trainers to make sure that they are in peak physical condition in addition to nutritionists to ensure that adequately fuel their bodies so that they perform at their best. The sports manager will be in charge of sourcing these professionals for the athlete.

Maintaining Exercise Equipment

Facilitating fitness in a gym and sports environment also includes the managing of exercise equipment used in the fitness process. People need machinery to get fit, and that machinery requires repair from time to time – even replacement. Hey, someone has to keep the medicine balls in good shape!

Trifocus fitness academy - sports management

Before using any equipment check that it is safe and stable and that there are no loose nuts or screws on the machine. If the machine rattles or works with a jerking motion while doing an exercise stop immediately. Unplug any equipment when it’s not being used. Check cables on the weight machines to make sure that they’re not frayed or damaged. Make sure that cables are covered with a protective sleeve. When buying a machine that need electrical power, make sure that the electrics are covered by the warranty.

Sourcing New Clients

Another responsibility of a fitness or sports manager might include sourcing clients for their fitness centre, personal training business or sports facility. This would involve marketing the establishment, planning open days, canvassing for local clients, and facilitating public relations activities.

A great way to make this happen is through social media. Use visually based platforms such as Facebook and Instagram to showcase pictures of your fitness and sports facility. Only put your best pictures onto these platforms as you want to show the best side of your organisation.

Retaining Existing Clients

Getting new people into fitness and well-being is one thing, but a sports and fitness manager can also endeavour to retain those clients and enhance their fitness journey with programmes and fitness incentives. Make them feel special and that  they matter to you. Give them perks that other fly-by-night customers aren’t eligible for so that they stay with you for longer.

Study Sports Management Part Time with Trifocus Fitness Academy

With our sports management course, you’ll learn the essential skills needed to successfully enter the sports management industry – regardless of where you see yourself. Contact us today for more information on our wide scope of fitness courses!

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