With national pride being at an all-time-high, with no sign of falling, sports managers are in high demand. Why? Because they are the people who get the sports people out in front of the crowds, who make sure that the stadiums are packed to capacity. If there were no sports managers, sporting superstars wouldn’t exist – they would just be people who played a certain type of sport very well. Sports managers are not in the public eye as, for example, the sports coach is. They work tirelessly behind the scenes to promote the athlete or team’s success.
Where do sports managers get jobs?
A very lucrative option for sports managers is as an athletics director at an educational institution, for example, a junior school, high school or university. More than anything else, their responsibility is making sure that sporting activities – such as athletics meets and the like – run smoothly. In addition, another big part of their job is running with the budgets and finances for the sporting department. So if being instrumental in moulding young sporting talent is something that you want to do, apply for a job as an athletics director.
Another great career for a sports manager is as a sports agent. More often than not, they will work for an individual sports person and will be responsible for getting him or her lucrative contracts and endorsement deals.
Leigh Steinberg, who is seen to be one of the greatest sports agents in modern history, sums up the job of a sports agent:
“The job of representing athletes doesn’t work unless agents see themselves as stewards of the Sport. The focus needs to be on building brand, raising popularity and interests and creatively exploring every ancillary revenue stream and possibility.”
Sports marketing agencies
As someone who has an intimate knowledge of sports as well as the business behind sports, becoming a sports marketer is a job that will fit you, a sports management graduate, like a glove. This is because for a marketer to be truly successful in promoting a brand, they need to know their brand inside and out so that their promotions fit what the brand stands for.
And don’t think that a job as a sports marketer is boring… While your title may be ‘sports marketer’ you’ll get exposure to everything from writing press releases for your chosen athlete or sports team to making sure that he or she has a stellar digital marketing campaign to promote their brand. You’ll become extremely versatile in the sporting field.
How do I become a sports manager?
In order to follow any of the careers we’ve mentioned above, we recommend that you become a world-class sports manager. The only way to do this is by pursuing Trifocus Fitness Academy’s Sports Management Certification.
Why do we say this?
Well, for starters, this premier sports management course will give you the best grounding ever in sports management. Course modules include:
• The ins and outs of managing the sporting environment, including developing organisational structures for sporting activities as well as how to manage finances in the sporting environment.
• How to respond to your athlete’s personal development needs.
• The golden rules of communication that all sports managers need to know.
• How to cultivate ethical behaviour in a sports environment.
• What impact does HIV/Aids have in the sporting environment.
• How to integrate people, who are suffering from disabilities, into sports.
• What the impact of HR is on the sporting environment.
• How to manage and administer a sporting tournament, both from an events and sporting point of view.
• Marketing your sporting events to potential ticket holders.
Our Sports Management Certification is highly acclaimed. This certification is accredited through the Culture, Arts, Tourism, Hospitality and Sport Sector Education and Training Authority (CATHSSETA) and the South African Qualifications Authority (SAQA ID 60309 Level 5).
In addition, Trifocus Fitness Academy itself is accredited by the Register of Exercise Professionals South Africa (REPPSA). Every student who graduates with us, armed with a sports management certification, gets listed on this prestigious database of exercise professionals. You’ll be able to work anywhere in the world with your sports management qualification!
What are you waiting for? Sign up today for Trifocus Fitness Academy’s Sports Management Certification and take you career as a sports manager to the stars.