How To Grow Your Life Coaching Business

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Life Coaching Blog


 What Does A Life Coaching Business Do?

A life coaching business is a type of wellness organisation that helps people make progress in their lives so that they can attain greater fulfilment. Life coaching businesses aid their clients in improving their relationships, careers as well as their day-to-day lives.

Life coaching businesses can help clients to clarify their goals, recognise the obstacles that are holding them back, and – after this – then come up with strategies for conquering each obstacle. In terms of creating these strategies, life coaching businesses target your unique skills and gifts. By helping you to make the most of your strengths, life coaching businesses provide the support you need to achieve long-lasting change.

How To Promote & Build Your Life Coaching Business Online?

As a life coach, your professional expertise is one of your greatest assets. Successfully establishing – as well as running – a life coach business takes a lot more than just being a field expert. If you’re not bringing in new clients regularly, your business may very well not reach the heights you are looking for.

So how do you create your presence as a credible life coach and target the correct people, at the correct time, through the correct channels?

The answer is quite simple: life coach marketing!

If you put yourself out there you’ll see how your game changes. The main point of difference between life coach marketing and marketing for any other business is that you’re not trying to promote a service here, you are trying to promote yourself!

The 5 Growth Tips To Success For A Life Coaching Business


Define What Type Of Coach You Are And What You Do For People


Life coaches are made up of a range of backgrounds, such as psychology, management, education, sports as well as health. And of course, how life coaches work with clients is related to this background in addition to the coach’s personality, experiences as well as history.

Coaching-related research pinpoints styles that are similar to those in classic parenting-style literature. In particular, in her often-cited studies, Baumrind (1991) identified a number of specific parenting styles, which include authoritarian, authoritative as well as permissive.

The way in which life coaches interact with clients is quite similar to the distinctions noted by Baumrind (1991). For instance, life coaches may vary in terms of the degree to which they control the sessions (e.g., authoritarian/autocratic) as opposed to allowing the client to have input in terms of the life coaching process (e.g., democratic/authoritative).

Also, life coaches may differ in terms of if they take a more specific focus or consider multiple connected facets of the client’s experiences (e.g., holistic coaching). Added approaches include laissez-faire, developmental, and mindfulness in addition to intuitive coaching.

Ensure That You Have Coaching Packages That Your Ideal Clients Want To Buy

One of the keys to putting together high-ticket coaching packages is including a solid signature programme (or even multiple signature programmes) that will solve a problem that your ideal client is experiencing.

When you market a life coaching package with your signature programme in mind, it allows you to hone in on a particular ideal client, with a particular problem, and get clear on the end result which they’ll walk away with.

A massive benefit to this is that everyone who comes to you will be coming looking for similar results. This means that you don’t have to re-create the wheel and design custom coaching packages every time you onboard a new client as this will lead to confusion on what you do and who you help, as well as potential burnout as you’re constantly creating new offers.

Another advantage is that when potential clients come to you, you know it’s for a reason!  Perhaps they heard you talking about your signature programme topics on social media or maybe in a blog or YouTube video. Either way, they know you’re the expert and they’re clear about how they will get results with your support.

Put Systems And Processes Into Place For Things You Do Repeatedly

As a life coaching business owner, you’re probably all too aware of the challenge of having too little time. This can be a huge roadblock when you’re trying to scale your company. You could find yourself working longer hours without really increasing your income which could lead you to question if you’re still on track to achieve your goals of freedom, wealth, and independence.

Know Your Priorities And Schedule Them For Your Week

During the working day, tasks are frequently prioritised (or not) according to the requirements of others or the closeness of deadlines. Prioritising tasks efficiently – with intention and according to future goals – can change this, ensuring that every task you tackle drives value and keeping unimportant tasks from cluttering your to-do list.  By implementing prioritisation strategies, you can drastically change the arc of your working day to really make the most of your time. These types of strategies will help you evaluate and set your top priorities.

Ensure You Have A Solid Client Onboarding Process

The term ‘client onboarding’ is the process of welcoming new clients into your life coaching business. It’s your opportunity to start building a strong relationship, get the client up to speed, address any queries they have, and chart the strategy going forward. Ultimately you want the client to feel like they’ve made the correct choice and that your life coaching practice will fulfill their varying needs.

Client onboarding isn’t just a nice-to-have —it’s a crucial business strategy. When done properly, it leads to:

  • Less client churn,
  • More efficiency,
  • Reduces scope creep,
  • Happier clients,
  • More clients, and
  • Ensures compliance.

How Long Will It Take To See The Growth Of Your Life Coaching Business?

There is no timeline. It depends on your life circumstances, your commitment, the market you are targeting, the training you have, and the credibility you are building. Every life coaching practice starts with one client changing their life. Concentrate on one life at a time and one day, you will feel prosperous and have built a profitable practice.

Why You Should Grow Your Life Coaching Business Today

The reality is clear – there’s only one of you! You can’t be duplicated so you are able to meet with more than one client at a time. The best way to scale your life coaching business is to think about new services or products that you could offer your clients that offer value and match up their needs.

One of the best things about a life coaching business is that there are numerous ways to grow your organisation. You aren’t trapped in one-on-one service delivery if you don’t want to be. And you don’t have to do exactly the same thing as everyone else working in your niche.

Life coaching gives you so much flexibility. You are free to select the products and services which will not only deliver additional value to your clients however will also allow you to stretch yourself, grow as well as learn professionally.

Contact Trifocus Fitness Academy

Do you want to study life coaching? If you do then you need to do our Life Coaching Certification. Follow this link to learn more.

Trifocus Fitness Academy - Mind Body Specialist