Those who have been in the fitness industry for a while can attest to the seasonal nature of the business. While you will find that you should have a steady stream of clients all year round; it is during summertime that the fitness industry generally booms. There are a number of reasons for this, ranging from people’s desire to get their bodies beach-ready, to simply taking in the energy that naturally comes alongside the warmer months. So, if you are running a fitness business, here are a few reasons why you can expect your clientele to grow.
Gym instructing in the Summer
Renewed ambition in clients
After the long trip through winter, many people start to excited about the prospect of getting active during the summer months. People are also starting to consider their figures and fitness levels for the coming holidays, and while the rugged few might have fought against the cold of winter, a great many more have used winter as an excuse to hibernate. So now is the time to take advantage of this change of heart by attracting this renewed ambition to your business.
Getting outdoors is enticing
This year’s winter might not have been as severe as some of those that we have had in the past, but as always, it was still cold enough to make exercise a tortuous activity for some. Now that the frost has melted, people are looking to get more active, especially as far as outside activities go. The summertime makes workouts far more enjoyable, which means that more people will be looking to do it than usual. Which means that you should be readying your fitness business to take on these clients.
Longer days with a better start
As a fitness instructor, you will find that your schedule will be more in demand, since summer generally brings more hours of daylight and warmth. Winter training can be brutal, especially for those with stringent work hours who have to do it either in the early mornings, or the late evenings. If your business caters for these hours, you can expect to see more traffic coming through your facility as the mornings and evenings get warmer.
So, get busy marketing
All of this means that now is the time to start offering summer time promotions and to do some marketing. It is time for you to attract this seasonal interest towards your business so that you can help it grow.
If you would like to find out more about how to become a gym instructor and to run your own fitness facility, contact a representative from Trifocus Fitness Academy today.
We offer online gym instructor courses, as well as a range of others; including: specialised nutrition, mind-body wellness and exercise science courses with local and international accreditation. Visit our website for more information on how to enrol.